Label.
Modern Innovation is Simon Longo brainchild, started in 1994 with a single 12" vinyl release "POLIGONHEADS EP" cat MI001 distributed by Sub-Level UK then remained dormant until 2020 when it was revived.
The label currently resurfaced with an online presence and physical distribution with the aim to primarily re-release classic remastered versions and unreleased material from the early and late 90s exclusively written and recorded by the artist.
DITHERNOISE can be understood as an audiovisual label a brand and a live AV act played by Simon Longo.
In DITHERNOISE live AV Act sound is treated as paint on an invisible temporal canvas; the composition process involves the creation of cross-modal rhythms and patterns between the audio and the video; the cross-modal composition is always improvised during the performances.
Within the realm of DITHERNOISE, Simon's work is introspective, looking at synesthesia as a tool producing perceptual sensory-based knowledge and a projection of inner cognitive processes mediated by computers and expressed through AV technologies.
The artist is looking at nature and the perceived environment as the source of wave patterns of activity, informed by the ongoing research in the fields of neuroscience, mind and consciousness.
Simon's influences includes the futurist Luigi Russolo's "Art of Noise", Jacques Attali's "Noise: The Political Economy of Music", Umberto Eco's "Opera Aperta", Marshall McLuhan's "The Medium is the Massage".